Where Service Leaders Meet

At Dreamforce
At Dreamforce

Dreamforce is full of conversations about AI

We're bringing together the executives responsible for putting AI to work across field operations, installed assets, service organizations and recurring revenue.
Whether you manufacture industrial equipment, install residential systems, maintain medical devices or manage enterprise field teams, this is where Service-to-Revenue leaders connect.

UPTIMA’S 3RD ANNUAL SPEAKEASY

When the workday ends, the networking begins. Join us for drinks and quality conversations with service leaders across industries.
Uptima Logo
And, it’s going to be even bigger this year
15 Sept, 2026 · 7:30 PM

Bourbon and Branch

This is our most popular event year after year.
And it books up fast.

Step away from the noise and enter a historic 1920s speakeasy. We built this evening for real conversation with your industry peers. But you will need the secret password to get past the door.
Save Your Seat

RESERVED INDUSTRY SEATING

Network with leaders in your industry with dedicated spaces specific to home and trades services, construction, med tech and manufacturing.

WARM INTRODUCTIONS

We will personally introduce you to peers who are solving the same field service problems you face.

PREMIUM HOSPITALITY

Enjoy top-shelf craft cocktails and appetizers in an unforgettable setting.
UPTIMA AI STRATEGY ROOM

Need a break from the busy conference floor?

Rest, recharge and meet with the Uptima team.

Reserve a private meeting space

Reserve Uptima's private meeting room between Moscone and Salesforce Tower for executive discussions, customer strategy sessions or AI working meetings. While you're there, schedule an optional session with our architects to:
Explore Agentforce use cases
See live field service demos
Whiteboard an AI roadmap
Validate an implementation approach
Review your Salesforce strategy

AI Office Hours

Join our team for hands-on workshops for real AI use cases. Drop in, no registration required. We will host two sessions:
Agentforce Ask Me Anything
Tuesday, Sept 15 · 4 PM
Come meet Uptima’s Chief AI Officer Lou Simon and ask all your burning Agentforce questions.
Agentforce Field Service
Wednesday, Sept 16 · 10 AM
Explore AI use cases we’ve seen successfully deployed for service teams.
Open from Monday, Sept 14 to Wednesday, Sept 16  |  9:00 AM to 5:00 PM
OTHER EVENTS

New connections are always on the agenda

Join us for drinks and quality conversation with industry leaders across construction, home and trades services and med tech.

Women building the future luncheon

Wed, Sept 16, 2026 · 12:30 PM · Salesforce Tower
Cora Miller from Salesforce and Sigi Wise from Uptima host a discussion on industry changes and how top companies use AI.
Cora Miller
SALESFORCE
Sigi Wise
UPTIMA
Save Your Seat
Invite only

Pre-Dreamfest executive reception

Wed Sept 16, 2026 · 4:00 PM · ROOH San Francisco
Escape the crowded sponsor parties and join an invitation-only executive whiskey tasting at Michelin-recognized ROOH SF.
request to attend
Invite only

Friends of Uptima Dinner

THurS Sept 17, 2026 · 7:30 PM · TBD
Let’s enjoy the last moments of Dreamforce together with one final meal and a proper toast to everyone who made this week worth the flight.
Registration Coming Soon

See you at dreamforce

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