About Uptima

We Make the Complex
Remarkably Simple

Uptima is a Summit Salesforce consulting partner specializing in AI-powered solutions for asset-focused industries. Since 2007, we've been transforming how companies build and service products by streamlining sales and service cycles with intelligent automation.

Photo of Uptima leadership team smiling at dinner

What We Do

We connect and transform sales and service cycles on the Salesforce platform. By blending cutting-edge AI with deep industry expertise, we help manufacturers, trade professionals, and field service teams unify every step of their sales and service processes.

Our approach focuses on two powerful ideas:

Our History

2007

Founded in 2007 by consultants Sigi Wise and Boaz Meridor, Uptima began with a simple vision: to help companies simplify their business processes. They saw the gap between businesses and technology and created a better way to bridge it.

2022

From these beginnings, Uptima has grown to become a leading Salesforce partner with over 600 clients. In 2022, we made the strategic decision to focus heavily on AI solutions.

Today

Today, we're recognized as the #4 Agentforce partner globally, with 35+ successful Agentforce clients and over 75 certified Agentforce consultants.

Why Choose Uptima

Deep Industry Expertise

We focus on businesses that build or service products, including manufacturing, MedTech, field service, and trade professionals.

Strategic Partnerships

We're backed by Salesforce Ventures and Docusign Ventures, and hold four Salesforce Product Advisory Board positions.

Measurable Results

Our clients see real improvements

20%
faster work order completion
92%
shorter call handle times
20%
decrease in repair time
7x
faster equipment quoting

Comprehensive Solutions

We deliver end-to-end transformation across

Salesforce
Service Cloud & Field Service
Salesforce
Revenue Cloud & Sales Cloud
Salesforce
Agentforce & AI Solutions
Docusign
Docusign & Agreement Management
Uptima team after Uptima's The Factory at Spur event
Uptima team members selfie including Sam Calvo
Selfie of Brie Hintze and Becky Willis of Uptima at Salesforce Trailblazers event
Uptima leadership team selfie laughing and smiling
Group selfie of Uptima leadership
Uptima and MAXAR team, including Bill Reilly VP, Delivery at Uptima smiling at work lunch

The People Behind Uptima's Success

Our Culture

We make things better—for ourselves, our customers, and our partners. At Uptima, we live out our values every day through our actions and decisions.

Our Core Values

Curiosity
We ask "Why?" and "Could this be easier?" and don't rest until we find answers. As fixers and builders, we constantly seek better solutions for complex problems.
Stewardship
We treat your business as our own. We'll say no to a solution if it's not right for you because your success is our success.
Team-Player

We value people who are:

  • Humble - putting team wins before personal recognition
  • Hungry - going above and beyond
  • People Smart - understanding what others need
Our team is made of a diverse group of talent.
50%

Female Workforce

40%

Veterans
and Military Spouses

170+

Employees
Across North America, APAC, and Israel

800+

Product Certifications

75+

AI certifications

Uptima team gathered together for an in-person event at the Andy Warhol Museum in Pittsburgh

As a fully remote company, we support each other while solving complex problems. We work hard and have fun, focusing on excellence, growth, and purpose.

Uptima Serves

Giving back is part of who we are. Through Pledge 1%, we donate our time to community projects and offer Volunteer Time Off to our team.

Uptima team members contributing to their community by caring for public space

Our Team

Our leaders bring decades of experience in Salesforce, Docusign, AI innovation, and industry transformation. They've delivered over $1 billion in results for manufacturing, MedTech, field service, and trade professional clients.

Senior Leaders

Kelsey DeMello
Kelsey DeMello
Sr Director, PMO
Mor Merzel
Mor Merzel
Sr Director, Solution Engineering
Ciara Skiles
Ciara Skiles
Sr Director, AI Success
Yariv Medved
Yariv Medved
Sr Director, Professional Services, Israel
Sam Calvo
Sam Calvo
Sr Director, Customer Success
Binish Munir
Binish Munir
Director, Architecture
Brie Hintze
Brie Hintze
Sr Director, Alliances & Marketing
Michele Perry
Michele Perry
Director, Operations & HR
Lydia Woods
Lydia Woods
Director, Talent Acquisition

Executive Leaders

Sigi Wise
Sigi Wise
Co-Founder
Boaz Meridor
Boaz Meridor
Co-Founder
Adam Menzies
Adam Menzies
CEO
Alex Bell
Alex Bell
Chief Strategy Officer
AJ Sawheny
AJ Sawheny
EVP, Delivery & Customer Success
John Teel
John Teel
SVP, Sales
James Purl
James Purl
SVP, Sales
Lou Simon
Lou Simon
VP, Innovation
Derrick Schultz
Derrick Schultz
VP, Sales & SMB
Bill Reilly
Bill Reilly
VP, Delivery
Tal Cohen
Tal Cohen
VP, Finance
Doug Hammer
Doug Hammer
VP, Operations

Join Us

Ready to transform your business or join our team?
Let's connect.