About Uptima

We make the complex remarkably simple

Since 2007, we've been transforming how companies build and service products by streamlining sales and service cycles with intelligent automation and AI solutions.

Uptima team smiling together at a group dinner

Our core values

Curiosity

We ask "Why?" and "Could this be easier?" and don't rest until we find answers. As fixers and builders, we constantly seek better solutions for complex problems.

Stewardship

We treat your business as our own. We'll say no to a solution if it's not right for you because your success is our success.

Team-player

We value people who are:

  • Humble - putting team wins before personal recognition
  • Hungry - going above and beyond
  • People Smart - understanding what others need

Our team

Our leaders bring decades of experience in Salesforce, Docusign, AI innovation, and industry transformation. We've delivered over $1 billion in results for manufacturing, med tech and trade services clients.

Boaz Meridor

Boaz Meridor

CEO and Co-Founder

With 25+ years in business transformation and enterprise software, Boaz leads Uptima’s vision, strategy, and key customer relationships.

Sigi Wise

Sigi Wise

Co-Founder

Sigi brings 20 years of hands-on expertise integrating ERP, CRM, and field service solutions for Hi-Tech, industrial, and medical device companies.

AJ Sawhney

AJ Sawhney

Chief Operating Officer

AJ has spent 15+ years leading delivery and operations. At Uptima, he helps scale delivery and applies AI-driven frameworks to improve customer outcomes.

Lou Simon

Lou Simon

Chief AI Officer

Lou works with customers to design agent frameworks, RAG knowledge platforms, and AI governance models that turn AI into a competitive advantage.

Tal Cohen

Tal Cohen

Chief Financial Officer

Tal brings financial strategy, planning, compliance, and risk management to support Uptima's growth and strategic decision-making.

James Purl

James Purl

Chief Growth Officer

Drawing on 20+ years in services sales and 12+ years in the Salesforce ecosystem, James helps match clients with the right Salesforce and AI solutions.

Monica Kotz

Monica Kotz

VP, Solutions Engineering

A solutions engineer with 10 years in manufacturing, automotive, and utilities, Monica helps companies turn pain points into working software solutions.

Christina Rampone

Christina Rampone

VP, Alliances and Marketing

With 10+ years in the Salesforce ecosystem, Christina builds the partnerships that get you deeper support from a well-connected technology partner.

Sam Calvo

Sam Calvo

VP, Customer Success

Having spent over a decade in Salesforce Customer Success, Sam leads Uptima’s CS team to drive strategic solutions that maximize client ROI.

Kelsey DeMello

Kelsey DeMello

VP, Delivery Success

Kelsey brings 15+ years of delivery leadership, leading Uptima’s Delivery and PMO teams and advancing scalable execution through AI-driven practices.

Doug Hammer

Doug Hammer

VP, Operations

Doug's 25 years of Salesforce experience anchor Uptima's internal systems, data accuracy, staffing decisions, margin analysis, and recruiting process.

Michele Perry

Michele Perry

Director, Operations & HR

With 13+ years in operations, Michele supports Uptima's people and processes, so the team on your project has everything it needs to deliver.

Yariv Medved

Yariv Medved

Sr Director, Professional Services, Israel

Yariv leads Uptima's professional services and delivery, bridging business goals and technical execution so your Salesforce transformation delivers results.

Our team is made of a diverse group of talent

50%
Female
Workforce
40%
Veterans and Military Spouses
170+
Employees in NA, APAC, and Israel
800+
Product
Certifications
75+
AI
Certifications

As a fully remote company, we support each other while solving complex problems. We work hard and have fun, focusing on excellence, growth, and purpose.

Life at Uptima

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Ready to transform your business or join our team? Let's connect.

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